Fix: We Limit How Often You Can Do Certain Things On Instagram

Instagram often limits its users from liking, commenting, posting stories, and much other stuff that you regularly do on the platform.

This may feel annoying when you face such situations where Instagram restricts your actions from happening. You would see an error message while you try to do that from your account saying “We limit how often you can do certain things on Instagram to protect our community. Tell us if you think we made a mistake.”

You can fix these things and it’s possible if you know why did this happen for this you have to know the limit for following, unfollowing, posting, liking, and commenting. Now if you just crossed the limit then you will face such issues on your account.

In some cases, this message is also sent to you as a pre-ban warning. If you fail to recede to it, your account can be banned by Instagram indefinitely.

If there’s one thing you need to know about social media platforms like Instagram, it is that they hate spam. Spamming will not only make these platforms an unsafe space for their users but can also raise questions about their credibility and security. To avoid these things from happening, Instagram has added a variety of rules and limitations for its users.

If you’re unable to access your account thereafter, it should generally take 24-48 hours for you to regain control of it.

In most cases, the freeze or suspension lifts in a couple of hours, but users are suggested to wait at least 48 hours if that doesn’t happen. However, if your account remains suspended even after 48 hours, you should contact the Instagram Help Center for further support.

What are Instagram’s limitations?

While some major limitations, such as posting forbidden content and character limit, is the same for all users, the likes/comments/ following limitations can vary for different accounts. With these factors in mind, we’ll give you a general idea of the limitations that are valid for an average Instagram account user below.

  1. Posting or Sharing Forbidden Content Limitation: Instagram has strict rules and regulations for all its users, just like most social media platforms when it comes to forbidden content. Following is the list of the kind of content you should never post or share on this platform:
    • Hate speech
    • Intense or violent videos
    • Encouraging violence or self-injury
    • Sexual content
    • Buying or selling alcohol, tobacco, or firearm
    • Buying or selling live animals
    • Threats of vandalism, financial, or physical harm
    • Blackmail or harassment
    • Illegal prescription drugs
    • Online gambling
  2. Following/Unfollowing Limitation: The daily limit of following and unfollowing set by the platform is 200 follows/unfollows. So, whether you’re following 200 people in a day altogether or following and unfollowing 100 accounts separately, you will end up hitting the limit. If you’ve made a new Instagram account, you should be even more cautious of this limit, lest you want Instagram to consider your account as spam.
  3. Liking and Commenting posts Limitation: Instagram has set the liking limit keeping in mind the average likes its users use in a day; the limit is at 1000 likes. So, even if you’re using Instagram 3-4 hours straight, you’re unlikely to reach that limit. When it comes to commenting on posts, all of us can agree that writing too many comments takes a lot of time that we generally don’t have. Keeping that in mind, Instagram has set the commenting limits to 200 comments a day. Moreover, the Instagram AI also views posting the same comment multiple times as suspicious. So, if you’re doing it to win a giveaway, be careful of touching the limit.
  4. Captions and Comments Character Count Limitation: Instagram is a platform that prioritizes visual content over written ones. Keeping that in mind, it ensures that the users write captions and comments that aren’t considered too long to read. The character count limit on Instagram captions and comments is set at 2200 characters. However, if you think you can more to say, you can always add multiple comments after the caption; many Instagrammers are doing it.
  5. Sending DM Limitation: Any average Instagrammer’s answer should range between 10-25, right? Well, Instagram allows you to send much more DMs than that; the daily limit of DMs you can send here is 80. However, if your daily direct messages cross 80, the Instagram AI will notice it and might send you a warning. They can also lock you out of your account temporarily.
  6. Duration of Videos and IGTV Limitation: While Instagram encourages its users to create visual content that’s both static and moving (photos and videos), it must add some limitations to the duration of these contents. Otherwise, the platform would soon start resembling YouTube.                                                                                                                              Therefore, any video you post on Instagram can only be 60 seconds long, and those in your story can be up to 15 seconds long. Because many Instagrammers were facing issues with such a short length, the platform rolled out two other features: IGTV and Instagram Live.                                                                                                                                                               On the IGTV videos, you can upload pre-recorded, edited videos that range between 15 seconds and 10 minutes in length. While on Instagram Live, you can add even an hour-long video, as long as it’s being recorded live. But that’s it, and you cannot add a video on this platform (either pre-recorded or live) that’s longer than 60 minutes.
  7. Story Limitation: Instagram allows you to do much more than that. The daily story limit of Instagram is 100 stories, which its users rarely cross. However, if you happen to have shared 100 stories today and have more to add, all you need to do is wait for 24 hours after the first story was added. As soon as some of your old stories disappear, you can start adding new ones.
  8. Tagging in Your Post, Story, or Comments Limitation: The feature of tagging other accounts in your posts or stories was meant to include the people who are present or were taking the pictures/ videos you upload. But some Instagrammers tend to use it to gain popularity, just like hashtags.If you’re one of these, you should know that the maximum number of accounts that you can tag in a particular post or story is 20. In the case of mentioning people in your comments, this limit is even lower: 10 per post/comment.

How to Fix We Limit How Often You Can Do Certain Things on Instagram?

  • Use an Instagram Automation ToolWhile automation tools do not help you beat daily limits set on activities you can carry out on Instagram, they can help you use your time more effectively. They also ensure you stay within the daily limits and not get your account suspended.

    Most Instagram automation tools offer direct messaging, comments management, Instagram posts scheduling, likes, and many more. Instagram automation tools are designed to pay attention to the set limits and will therefore stick to the limit with little effort from your side.

    This allows you to utilize your time on more important issues without having to worry about missing out on liking a page or sending a direct message to an influencer you really wanted to. You can relax; rest assured that you’re drawing attention to your page by engaging with the exact kind of audience you want to reach out to.

  • Get an Account Manager on InstagramThis is another way to stay ahead of the Instagram limits; an account manager informs you of any changes made to the Instagram algorithm. Account managers work professionally, and while they get close to the daily Instagram limits, they do not exceed them. There are many varying platforms where you can get an account manager for your page, especially if you’re looking for rapid, organic growth for your account.

    Account managers will take note of the ideal audience for your account and then start engaging with your target audience to attract them to your page so they can begin to follow you.

  • Get a Virtual AssistantThis also works as an account manager; an Instagram virtual assistant can also help you manage your account without facing the risk of being suspended or removed from Instagram. Virtual assistants note changes made to the Instagram algorithm and therefore work to avoid set limitations on every activity. Using an Instagram virtual assistant can help you grow your account organically without fear of exceeding the limitations set on Instagram.
  • Use Your Account DailyAs earlier stated, the set limits for a new account, an inactive account, and an aged account differs. An account is trusted when it is older and quite active. The more actions you perform daily on your Instagram account, the more activities you would be allowed to perform. However, this is the case of slow and steady winning the race as you’re required to simply login daily and engage with other Instagram users to earn the trust of the Instagram algorithm.

    The longer you use your account on a daily basis, the lesser your limitations will be. Suppose you want to create a new page for your business but do not want to be limited by Instagram’s limitations. In that case, you can simply convert your personal account to a business account and enjoy the luxury that comes with a personal account from day one.

  • Avoid Repetitive HashtagsMost people are not aware that if they continue to use the same hashtag on all their posts, this could flag suspicion with the Instagram algorithm and get their accounts suspended. Such an account will make Instagram confuse you with bots that are known to use the same hashtags automatically.

    Sometimes, many people use the same hashtag until it is banned, making your account get shadow banned because of such use. Although it is not always clear when Instagram has banned a hashtag, take note to use your 30 hashtags strategically. Do not repeat hashtags frequently and search for a hashtag on the search bar before using it on your posts. If it doesn’t pop up, then chances are such hashtags have been banned by Instagram and should be avoided.


Instagram limits are not permanent. If you have been blocked from Instagram for a long period of time, it is possible to get your account back. After being blocked, the only way to regain access to your account is by contacting Instagram and explaining that you have been blocked from accessing your account.

The social media platform limits activity to protect the experience for all users. It is important to remember that Instagram is a platform built for you to share your life with friends and followers. If you’re posting too many updates, it’s possible that people won’t see them or they’ll get lost in the feed.

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